A.A. Ram Marketing Ltd. | Updated: May 10, 2025
Introduction. erma.com is operated and managed by A.A. Ram Marketing Ltd., Company No. 511506768, Israel (“the Company”, “we”) – the “data controller”. Your privacy is important to us. This Privacy Statement explains what information we collect through this website, how we use and share it, and what your rights are.
Effective Date. May 10, 2025
Your Consent. By using this Site you are accepting the practices described in this Statement, including our Cookies Policy. If you do not agree, please do not use this Site. We reserve the right to make changes to this Statement at any time. Any changes will be posted on this page and material changes will generally apply only to information collected on a going forward basis. We encourage you to review this Statement periodically.
Use of the Site is intended for users aged 18 and over. Anyone under the age of 18 may only use the Site with the approval of a parent or guardian.
What Personal Information Do We Collect? Personal Information is data that identifies you personally, either alone or in combination with other information available to us.
Information you provide directly includes your first name, last name, phone number, email address, and free-text content submitted through our contact, quote request, or newsletter forms. There is no legal obligation to provide this information, but without it we may not be able to respond to your inquiry. Please do not enter sensitive information or information about third parties without their authorization.
Technical and analytical information is collected automatically when you visit the Site and includes your IP address, browser and device type, operating system, pages viewed, time spent on pages, referring source, usage events, and online identifiers. This information is collected through cookies and similar technologies and tracking tools including Google Analytics 4, Google Ads, Meta Pixel, LinkedIn Insight, Hotjar, and Google Tag Manager.
Cookies and Similar Technologies. We use cookies and other web technologies to collect information and support certain features of our Site. Cookies provide us with information about how visitors use our Site – which pages they visit, in what order, which links they use, and how long they stay on each page.
The legal basis for processing activities related to essential cookies is our legitimate interest in lawfully operating our website. The legal basis for non-essential cookies (preference, statistics, and marketing cookies) is your consent.
We use cookies to analyze and improve the effectiveness of our content and advertising campaigns, to support and enhance the features and functionality of our Site, and to personalize your experience. If you do not wish to receive cookies, you may set your browser to reject them. Please note that doing so may limit your ability to use certain features of the Site.
How Do We Use Your Personal Information? We use the Personal Information we collect to respond to your inquiries and follow up with quotes or information; to operate, maintain, secure, and troubleshoot the Site; to analyze usability and improve user experience and content; to send marketing communications subject to your consent, which you may withdraw at any time; and to comply with legal requirements and protect our legal rights.
Based on our legitimate interest, we also use your information to provide effective customer service, to better understand your needs and interests, to improve our products, services, and marketing efforts, and to contact you with information related to your use of the Site.
How Do We Share Your Personal Information? Service providers. We share Personal Information with companies that perform services on our behalf, including hosting and servers, maintenance and security, CRM platforms, email marketing, analytics and advertising tools, and user experience services. These third parties are required by contract to use your information only to perform services on our behalf and to maintain appropriate data protection standards.
Business transfers. Your Personal Information may be transferred to a company that acquires the stock or assets of A.A. Ram Marketing Ltd. as the result of a sale, merger, reorganization, or liquidation. If such a transfer occurs, your information will remain subject to this Statement.
Compliance with law. We may disclose Personal Information when we believe in good faith that disclosure is required to comply with the law, a court order, or a subpoena; to prevent or investigate a possible crime such as fraud or identity theft; to enforce our Terms of Use; or to protect our rights, property, or the safety of our users or others.
Aggregate information. We may share anonymized or aggregated statistics that do not identify any individual.
International Data Transfers. Your information may be processed outside of Israel, the United States, or Canada – for example in the European Union – through our use of global service providers. We implement standard contractual safeguards and comply with applicable legal requirements for such transfers. If you do not wish for your information to be transferred in this manner, please refrain from using the Site and submitting your details. Typical destinations include the United States and Europe, depending on the service providers in use.
How Long Do We Retain Your Personal Information? We do not retain your Personal Information for longer than necessary for the purposes for which it was collected. Lead information and contact details are retained for up to 18 months from the date of last interaction, or as required by law or for the preservation of legal rights, after which they are deleted or anonymized. Analytics data is retained according to the settings of the relevant platforms. In certain cases involving pending or threatened legal claims, we may need to retain information beyond these periods, though it will no longer be actively processed for its original purpose.
How Do We Protect Your Personal Information? We maintain reasonable administrative, physical, and technological security measures – including access controls, encryption where appropriate, and access logging – to protect your Personal Information from unauthorized access, use, or disclosure. Although we take commercially reasonable precautions, no absolute security can be guaranteed over the internet or in our databases.
Your Rights. You have the right to request access to or a copy of the Personal Information we hold about you; to request correction of inaccurate or incomplete information; to request deletion of your information in accordance with applicable law; to restrict our processing of your information; to data portability where applicable; and to withdraw consent to direct marketing at any time via the “unsubscribe” link in any communication or by contacting us directly.
We will respond to requests within 30 days, subject to identity verification. To exercise any of these rights, please contact us at no cost using the details below.
Links to Other Websites. The Site may include links to third-party websites that are not under our control. We are not responsible for their content, services, or privacy practices. Use of such sites is at the user’s own risk. We have no influence over data processing on linked external websites.
Prohibition on False or Harmful Information. Providing false details or information that infringes the rights of others is prohibited and may constitute a criminal offense or civil wrong. We reserve the right to take appropriate steps in accordance with applicable law.
Modifications to This Statement. We reserve the right to update this Statement at any time. The binding version is the most recent one published on the Site. For material changes, we will post an appropriate notice. We encourage all users to check this page occasionally for updates.
Contact Details. Company: A.A. Ram Marketing Ltd., Company No. 511506768 Email: Office@ermazaden.com Phone: +972-8-8582161 Website: https://erma.com/ Privacy Officer: Ayelet Peretz | Office@ermazaden.com
